Nissan revs up, to launch 60 models by 2012

MODEL NISSAN: Company forms five-year plan and starts work for new models.

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Keywords: Japan, Carmakers

Mumbai: Nissan, the world’s third largest carmaker, is thinking small. It plans a fresh offensive on the world’s small car market.

Nissan is absent from 21 per cent of the global automobile market, and under its latest five-year business plan it wants to cover those markets with presence in nearly every segment.

Nissan chief Carlos Ghosn has formulated a two-fold strategy. The company will build a new platform for its global entry-level car that will debut in early 2010 and followed it up with the Nissan version of the ultra-low cost car planned along with Bajaj.

The new platform, dubbed as ‘A’, will be the base for at least three more models. India and Thailand will be the first among five leading countries where the entry car models will be built.

Nissan says the entry model will be at least 30 per cent cheaper than its current B-segment car, March. The base version of March retails for $12,000 in Japan.

Nissan plans to launch as many as 60 models by end of March 2012—that's one model a month. Two-third of them will replace the existing models.

Nissan is battling because of a falling car markets in Japan and the US and its strategy is to be aggressive and get business.