Reliance - Anil Dhirubhai Ambani Group's Big TV is all set to make a big splash in the four-year-old Direct-to-Home (DTH) television industry. Big TV, the fifth player in the segment, plans to leverage its telecom and entertainment businesses to make up for the lost time. Of its 200 channels, there will be 32 tailor-made movie and 20 music channels.
http://ibnlive.in.com/news/adags-big-tv-set-to-make-big-splash-in-dth-mkt/71606-7.html
Having clocked ratings of 0.4 for the opening ceremony DD has fallen short of marketing the Olympics completely. With advertising packages ranging between Rs 35,000 to Rs 60,000 and spot buys going for as little as Rs 10,000 , the Olympics are a far cry compared to even a Test match where a presenting sponsor pays around Rs 5-6 crore.
http://ibnlive.in.com/news/doordarshan-fails-to-take-full-advantage-of-olympics/70994-29.html
Having clocked ratings of 0.4 for the opening ceremony DD has fallen short of marketing the Olympics completely. With advertising packages ranging between Rs 35,000 to Rs 60,000 and spot buys going for as little as Rs 10,000 , the Olympics are a far cry compared to even a Test match where a presenting sponsor pays around Rs 5-6 crore.
http://ibnlive.in.com/news/doordarshan-fails-to-take-full-advantage-of-olympics/70994-7.html
Shah Rukh Khan’s magic would have worked for his Indian Premier League team but it is clearly not reaping the same results for the much hyped Star Plus quiz show Kya Aap Paanchvi Paas Se Tez Hain?
http://ibnlive.in.com/news/ipl-maybe-a-hit-but-srk-is-paanchvi-fail/64758-8.html
Set Max seems to have started this match on a firm wicket. All the marketing hype surrounding the DLF Indian Premier League has translated into eyeballs for the official broadcaster.
http://ibnlive.in.com/news/soaps-slip-on-tam-ratings-ipl-makes-clean-sweep/63745-5.html
Post the huge IPL team auction, it is now the turn for an advertising blitz. DLF Indian Premier League has earmarked Rs 100 crore for advertising campaigns and marketing.
http://ibnlive.in.com/news/ipl-launches-rs-100crore-ad-campaign/60961-5.html
The new favourites from India XI are Ishant Sharma, Rohit Sharma and Praveen Kumar.
http://ibnlive.in.com/news/players-ad-rates-soar-after-cb-series-win/60635-5.html
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